Case Study Young's Seafood

Young’s traces its roots back to 1805, when it was founded by Elizabeth Young and her family who were watermen and fishermen on the Thames at Greenwich. The company has been in continuous growth since that time and have undergone a number of changes of ownership, although the Young’s family remained involved until the late 1980s

Today, Young’s continues to build on its heritage and experience – and as the UK’s biggest specialist seafood brand leading the market with exciting new ideas to help people enjoy fish twice a week.

Company	Formed in 1805 Youngs provides a range of Seafood dishes to the UK and Europe Over 300 million dishes supplied last year £600 million annual turnover Employs 3,000+ people
Objectives	High level of availability across a wide range of products to a wide and varied customer base Harmonised Demand and Supply Optimised Supply Plan resulting in high stock availability, minimised inventory, maximised utilisation of Transport and Distribution.
Solution	sofco Demand Planning Software – to provide forecasts throughout the business from all major UK retailers sofco Supply Planning Software – Strategic and operational plans for South Quay and Humberston Road manufacturing sites
Results	Significantly improved Forecast Accuracy and Promotional Planning Smoothed synchronised Production within constraints Reduced costs in providing existing very high service level Improved Plant Utilisation