Case Study Van Geloven - sofco Limited

Tilburg-based Van Geloven supplies a full range of frozen convenience snacks and foods across a diverse brand family, including the iconic Mora brand – the most popular snacks brand in the Benelux – the artisanal ragout brand “the Bourgondiër”, satay specialist Hebro, foodservice specialty brands Ad van Geloven, van Lieshout & Welten as well as private label contracts with major retail and foodservice customers.

As of March 12, 2016, van Geloven BV operates as a subsidiary of McCain Foods Limited.

Company	Part of McCain Foods Limited Largest Food Manufacturer in the Netherlands 2016 net Revenue 179m euros Multiple Manufacturing facilities and Warehouses in the Netherlands and Belgium employing >900 people
Objectives	Focus on key products by ABC Analysis Improved Promotions Planning Harmonise Supply Planning processes Move from individual site Supply Planning to synchronised Supply Planning as a single team Cost efficient feasible Supply Plans Cost efficient feasible Production Schedules
Solution	Demand Planning Software Supply Planning Software Production Scheduling Software Sales & Operations Planning Reporting
Results	Significantly improved Forecast Accuracy and Promotional Planning Smoothed synchronised Production within constraints Reduced costs in providing existing very high service level (98.5% +) Improved Plant Utilisation