Liz Earle is a Great British beauty brand that started life on the idyllic Isle of Wight back in 1995. Co-founders, Liz Earle and Kim Buckland, paired their beauty business know-how and a passion for botanical ingredients, natural health and wellbeing to create a multi award-winning beauty range, which today, is loved by millions across the world.

Liz Earle consists of over 800 people across offices on their island home and in London, three flagship stores in Leeds, Guildford and Ryde, as well as over 170 counters in John Lewis, Fenwick and Boots all across the UK − and they are still growing!

Liz Earle

Company

  • Part of the Walgreens Boots Alliance network
  • 800+ employees in the UK & over 400,000 around the globe
  • 3 flagship stores
  • 170 counters in John Lewis, Fenwick & Boots across the UK

Objectives

  • A single platform solution to drive demand and forecast for multiple retailers into a consistent demand stream
  • Improve forecast accuracy
  • Minimise obsolescence, reduce inventory, control material versioning and improve component & material supply

Solution

  • sofco Supply Planning
  • Aptos Planning

Results

  • Huge improvements in Forecast Accuracy and Promotional Planning
  • Reduced product and inventory obsolescence
  • Maintaining high service levels in a continually evolving market





Sofco Limited
sofco is also an & Distribution partner
sofco Limited is a company registered in England and Wales
Company Number 11018126





Sofco Limited
sofco is also an & Distribution partner
sofco Limited is a company registered in England and Wales
Company Number 11018126