Case Study Greencore Group

Greencore Group plc is a leading manufacturer of convenience foods, who are proud to supply a wide range of chilled, frozen and ambient foods to some of the most successful retail and food service customers in the UK.

Greencore do this by combining a passion for great food, an effective business system, efficient cost control and exceptional people in an approach they call The Greencore Way.

Company	Revenue £1.5B Leading international manufacturer of convenience foods 40+ locations in the UK & Ireland 11,000+ employees 2,300 Products across 20 categories Convenience Foods (ready meals) and Food to Go (sandwich & salad) categories
Objectives	Predict demand based upon historical data Manage promotions Improve forecast accuracy Manage operational planning Centralised Category Planning (demand, supply & capacity)
Solution	Best Fit Forecasting including: Event Data Cleansing (combining manual and statistical techniques); Statistical Forecast calculation; Trend, Seasonality, Cycles and Noise elements calculations; Promotion Planning Operational Planning and Scheduling RCCP Planning
Results	Grocery category live with Demand Management, Operational Planning & Scheduling Cakes & Deserts live with Demand Management & Operational Planning Prepared Meals live with Demand Management and Operational Planning in project Food to Go on road-map